Millions of new terms have popped up since companies flocked in droves to the Internet in the late nineties. One of those terms, SEO, has become especially popular over the last few years. While many of you may already understand this term, we have found that SEO is a concept that still eludes most business owners.
What does SEO stand for?
SEO stands for Search Engine Optimization.
A Little Background
Search engines provide search results by sending robots to analyzing all of the webpages on the Internet. These robots are called spiders. Google, Yahoo, and Bing are currently the most popular search engine providers on the web, and each claims to bring the most relevant results to Internet users. To return relevant results, these search engines create mathematical equations, called algorithms, to determine which webpages and websites are the best fit for a person’s search.
Why Do I Care?
The majority of purchases begin online, and that includes your industry. Every industry, from auto-mechanics to ice cream shops to business-to-business financial consulting gets a majority of its sales leads from the Internet. No doubt your company already has a website, but do you know how many visitors actually come to your site. What if you could double or triple that number? This would lead to more visitors to your company’s website and more customers for your company. The most effective way to get more visitors to your website is by getting noticed on Google searches. SEO is the practice of helping websites get noticed through Google searches.
So What Does SEO Do?
SEO incorporates every aspect of the web. There are many factors that affect SEO. In fact, there are so many factors it is generally best to work with an SEO expert when trying to optimize your site. There will be many so-called SEO experts willing to accept a paycheck, so look for an SEO expert that can guarantee a positive return on your investment. When you begin to optimize a website, focus on the three most important aspects of SEO, which are a webpage’s title, its written content, and outside links that send Internet users to the webpage.
You Can Make Real Changes
Optimizing your website to get more visitors takes time, but it is worth the wait and the work. The beautiful thing about SEO is that you can make real changes that bring real results. The power is in your hands to get more customers and bring in more leads.
OK, we have discussed great techy gifts for adults and girly girl geek gifts, but we could not leave out the kids. So here are some cool gift ideas for “Geeky” and “Tech” kids (or if you are trying to raise a geek these might be good). We will go from young children to older children (and many of these gifts would be good for adult geeks as well). All titles are links.
You know having an email marketing program is valuable but -whoa- can it be a time-suck. Here are 3 ways you can make your email marketing work smarter for your lifestyle business so you can focus on the parts of your business that you’re actually passionate about!
The giving season is well and truly upon us. Canned food drives are launching, volunteer lines are growing, and we’re even talking on social entrepreneurship. ‘Tis the season to give. Despite the abundance of good intentions, it’s worth remembering that giving is more complex than just cutting a check and feeling good about it. Before you write that check or rush off to your local homeless shelter, here are a few giving guidelines to consider.
If you want more business, you have to find a way to stand out. From website design to SEO and pay-per-click to marketing strategy, let Webmix Marketing help your business stand out from the crowd.