The Geek and His Girl

ROI is a powerful equation that can benefit every aspect of business and life. All decisions, from whether or not to take on a new client to when to launch a new campaign to if one should break up with his or her boyfriend/girlfriend, ought to be made based on the principal of achieving a positive ROI.

What is ROI?

ROI stands for return on investment, a simple formula and concept that measures the worth, or worthlessness, of an investment.

ROI’s formula is below:

Return on Investment Equation

Sinking your time or money into an investment with a bad ROI is like the quiet geek who is madly in love with the out-of-reach cheerleader. He pours money, time, and effort down the drain trying to get this girl of his dreams. At the end of the day, the girl will still go out with the star quarterback and the geek will have wasted his resources.

It is important to pursue business decisions that you believe will lead to a positive ROI. Take for example, one manager’s recent decision to invest in a new marketing campaign. The manager knew that the campaign would cost just over just over $15,000, and he hoped to sell an additional $10,000 in services because of the campaign. A wise manager would calculate his expected ROI on this campaign before giving the expenditure a green light.

ROI = (10,000 – 15,000) / 15,000

This campaign would result in a -.33 ROI, meaning that this manager was about to lose 33 cents for every dollar he spent. Imagine the dismal situation that would have occurred if the manager had not checked his ROI first, but had just launched the campaign because it felt right.

Like goals, it is important to measure a project’s ROI before and after its completion. An ROI calculation after a project has been completed is an effective measure of the success or failure of the project. Assess all of your projects based on its ROI. This will help you to determine if you will repeat the project, and if you do repeat it, how you will change it to optimize your ROI.

Focus on ROI. A project may seem like a great idea, but when looked at more closely, it may not be able to produce enough revenue to pay for itself. Rather than going with your gut in all of your business decisions, look at the probably ROI and decide accordingly. Finally, measure everything. It is hard to know if a decision was profitable if you do not measure the results.

SURVEY: 49% of LinkedIn Users Have Household Income Over $100K
(Social Times)

The recent 2012 Consumer Electronics Report announced the results of a user survey last month, and found some interesting statistics about LinkedIn users. Just about half (49%) have household incomes over $100,000, and LinkedIn users are more likely than the general population to own tablets and smartphones. Read on for more.

Optimizing Images for SEO Success

(Dialing 8)

Adding images to your blog post is one of the easiest and most effective thing you can do to grab hold of your reader’s attention. After all, a picture is worth a thousand words. Not only do they help emphasize the points you want to make in your writing, they make your post more memorable, breaking up the text for easier reading and can give you a bit of on-page SEO if used correctly.

CES 2012: New technologies unleashed at show

Waterproof smartphone coatings, diet-aiding armbands and a social network that warns drivers of the latest police speed-traps were all on show.

Make Your Business Stand Out From the Crowd
(Learn More)

If you want more business, you have to find a way to stand out. From website design to SEO and pay-per-click to marketing strategy, let Webmix Marketing help your business stand out from the crowd. 

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