PPC

PPC is an acronym for the term pay per click advertising. Pay per click is one of two main types of online advertising. The other is PPI, pay per impressions. With PPC advertising, you pay a certain denomination every time someone clicks on your ad, where with PPI, you pay every time someone sees your ad. Businesses generally run Google Ads as pay per click advertisements.

Google Ads are for everyone.Google PPC advertisements have the potential to make a huge difference for any organization. No company is too large or too small to benefit from pay per click. To get your company started using PPC, visit http://ads.google.com/ and register. Google will walk you through the steps to setup and optimize your PPC ads.

Set a goal for your advertisements.What are you trying to do with your PPC ads? Are you trying to drive a sale, a phone call, a lead? Determine what you are trying to do and determine how it should contribute to your bottom line. Be sure that your advertisements include a clear call to action that moves viewers to your goal.

Track Your CPA.No, I am not suggesting that you hire a private detective to stalk your accountant. CPA stands for cost per action. Once you have determined what action you are trying to achieve with your pay per click campaign, keep track of how much it costs. You want to be sure that every investment you make contributes to a positive return.

PPC is your artillery.When the United States needs to make a midnight raid in Afghanistan, it does not call for its reserve troops sitting in their bunks in Kansas. This would take too long and result in a failed mission. When the military wants immediate results, it calls in the artillery. Most Internet marketing strategies are the business equivalent of at-home infantry, and takes weeks or months to provide a return. When you want to see immediate results, invest in PPC.

Effective PPC campaigns choose the right keywords.With PPC, you choose keywords on which to bid. Every time someone searches one of these keywords, Google considers your bid. If your bid is high enough, Google will place your ad on that person’s search results page. Companies that fail to choose the right keywords risk either lots of unprofitable visitors clicking on their ad or no one clicking on their ad at all.

How do I win with PPC?Success in pay per click campaigns comes from managing your costs and measuring your returns. Keep a close eye on your cost per action (remember … CPA) and be sure that your actions bring in more in revenue than they cost.


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