Pinterest is the Internet’s latest and greatest social network. You may be wondering what more a social network could offer after the likes of Facebook, Twitter, Google+, FourSquare, and LinkedIn. Pinterest, it appears, is making its mark as the social network of images. Pinterest grew 36% from January to February, and it is now the 16th most visited website on the Internet. In addition, Pinterest accounts for 3.6% of referral traffic, just .1% less than Twitter.
Should I Use Pinterest?
Before you decide to follow the hype and get your company on Pinterest, there are two important factors to consider. First, is your audience on Pinterest? Second, does your product or service ‘fit in’ on Pinterest?
1. Is Your Audience on Pinterest?
The first factor to consider when determining if Pinterest is for you is your audience. Is your audience on Pinterest? The average Pinterest user is a 25-34 year old middle class woman with children. If you have a service or product that in any way attempts to target this group, then you ought to seriously consider delving into Pinterest. On the other hand, if you are trying to sell Ferrari’s to wealthy 60-year-old men, keep advertising in Golf Digest.
2. Does Your Product or Service ‘Fit In’ on Pinterest?
Most Pinterest users visit the site to get DIY craft ideas, learn new recipes, and exercise their imagination with new fashions and designs. If you are selling an actual product, something that looks unique, cool, interesting, or fun, then Pinterest may be for you. If you are selling a service, then jumping into the euphoric pinning and liking may be a bit more difficult. Some companies may be able to share images that relate to their service. For example, a landscaping company could post beautiful pictures of their work. Other services, like accounting, may be more difficult to market on Pinterest.
How Do I Get Started?
Getting started with Pinterest is as simple as visiting www.pinterest.com and requesting an invite. You should get a response in your email within a few days, at which time you can create an account for your company. The next step is to get out and start taking photographs.
Pinterest is a social network dedicated to PICTURES. Keep image descriptions short and to the point. Focus on posting compelling, quality, catchy images that will lead viewers to click through to your site.
Link your photos to your check out or purchase pages. It is imperative that a Pinterest user who clicks through on one of your images is sent to a webpage with a clear call to action.
Include more than just pictures of your product. Do not feel bound trying to find new ways to take a picture of the same product over and over again. Pinterest is a community, where all types of interesting and unique photos can be used to drive users to your site.
Finally, keep your eye on the prize. While Pinterest is a fantastic new community that is growing at an unbelievable rate, remember why you are using Pinterest. Your business is about sales, so do not get lost in all of the sharing, pinning, and commenting. Ensure that you are spending your time in a way that is leading to company sales.
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