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Charge Forward with a Map

Earlier we wrote about the importance of finding your passion, reminding you that successful companies are built around passionate founders. Harnessing the full power of this passion requires a plan. Empower yourself to make confident decisions more quickly as you progress toward your goals by writing out a plan of action.

There is an old Japanese proverb that states, “Vision without action is a daydream. Action without vision is a nightmare.” Do not just sit and dream, put together your plan, and get to work. A third sentence to this proverb would fittingly say, “A vision combined with action changes the world.”

Determine where you are now, and where you want to be. Then create a roadmap to help you reach your desired destination.

Where are you now?
Take a moment to jot down where your company is right now. Who are your customers? How much revenue are these customers bringing you? How does your industry look right now? What are your heaviest expenses? Set a timer for10 minutes and brainstorm everything you can about your company’s current environment, and then do the same for your industry’s current environment.

Where do you want to be?
When you started working with your company, you probably had a vision of the impact that you wished to have on the company. Reach back into your mind and put this vision on paper. If you have already reached this vision and find yourself wandering aimlessly, extend your sight and write out a new idea of what you would like to do for the company. Compare these thoughts with those regarding your company’s present state. Consider what changes need to occur for your company to get where you want it to be.

How do you want to get there?
Consider the routes available to your organization. Do you need to put more money into advertising? Is there a new feature or service that you could add? Is there a feature or service that you should eliminate? How can you adapt your brand to these changes? Come up with a few different ideas and map them out so that you can compare them on paper. Now, review these different paths and decide which will be the best for your company.

While some of this may come across as tedious or trivial, it is not. It will be easier to man your organization through the waves that will come when you have an up-to-date map. Figure out where you are going and how you will get there and see how much more you are able to achieve.

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