Your website can be your most powerful tool to secure leads and win customers or clients. With a good website, a small company can compete with its larger competitors in a way that was never before possible. The key to small business success through a company’s website is to make ones website searchable. A searchable website is one that brings in new prospects and finds past customers or clients.
Below are four ways to ensure that your website is truly searchable.
1. In-site Links
Link the different pages of your website to each other. This gives Google a better understanding of how your website ought to interact, and it builds your site’s credibility. Plus, linking the pages of your site make your customer’s online experience much more enjoyable. Put a link on your homepage to your ‘about,’ ‘contact,’ and ‘services’ pages. Make sure that all of your pages link easily back to your homepage.
2. External Links
It is a general truism that the more websites that link to your company’s website, the higher will be your search engine rank. You can increase the number of links to your website in a few different ways. First, put links on your site to other websites. This gives other web managers a heads up that you are willing to send your visitors to sites that you endorse. Second, share new content on your website. When your website has current and value additive content, you are likely to find other sites interested in sending their visitors to you. Finally, consider guest blogging. Guest blogging gives you the dual benefits of building your reputation as an expert in your industry and creating an external link to your website.
3. Develop New Content
Whether your content is video, text, or images, keep your website current. New content keeps your website fresh and indicates to Google that you are a relevant site. Use this new content to sharpen your understanding of your industry and to build up a following of anxious learners.
4. Name Your Images
The images on your website are more powerful than you might have thought. Search engines use these images to direct traffic to reliable sites. The best example of this is Googel’s large image search. Give each image on your website file a name that corresponds to the picture. For example, if you own a pest management company, and you put a photo of a huge spider on your site, give the image a title like ‘giant hairy brown recluse.’ If you do not title each image file, your images will carry names like ‘img_2983,’ which is not at all applicable to your business.
With Google’s recent Search Plus Your World update, it is now more important than ever to have a highly optimized Google+ page. Since Google now shows social results mixed in with organic results, your Google+ page is extremely crucial in helping you appear in Google.
Google isn’t offering much information about the forthcoming Android 5.0, even though it has been rumored that the new version of the operating system will be available on a smartphone by early summer.
Why aren’t more small businesses engaging in social media? According to a recent survey, they don’t think it’s valuable to what they do and they don’t have the time. While relying on word-of-mouth and advertising works for some small businesses, others have found great success and increased revenue from incorporating social media into their marketing mix.
If you want more business, you have to find a way to stand out. From website design to SEO and pay-per-click to marketing strategy, let Webmix Marketing help your business stand out from the crowd.