Build the Ultimate Sales Force

Your company’s most powerful sales force is right under your nose. In fact, you interact with your top salespeople every day in many different ways. This force is your customer base. So, how effectively are you training this massive sales team? Are you providing this force with proper tools, or are you leaving your customers to fend for themselves? Smart companies empower their customers as sales people. There are three simple steps to supporting your most powerful sales force.

Step 1
Provide Your Customers with an Unforgettable Experience

No customer is ever going to refer a service that did not stand out in his or her mind as fantastic. Being ‘good enough’ will not build a customer sales force for your company. Treat every customer with care and professionalism, always looking for opportunities to stand out and go the extra mile. Every customer is unique, so be conscientious of their individual needs and intentions in regards to your company. Remember, no customer is ever going to refer you to a friend just because you did your job. Referrals take a little bit more.

Step 2
Teach Your Sales Team How to Evangelize Your Company

First off, open a Google Places account. It may also be worthwhile to register your business under other online review sites like Yahoo Local, Bing Local, or Yelp. Be forward in asking your satisfied customers to review your company on these sites. Having your customers share their reviews on these sites adds credibility to your company, reinforces your customers’ positive experiences, and gives your customers a little practice at selling your company’s services.

Step 3
Give Your Sales Team the Tools it Needs to Succeed

Create a referral system so that your company knows how to respond to customer referrals. Give your customers an Internet link, a business card, or a referral card with a phone number so that your customers have some way to refer their friends. Many of your most willing sales people may go on and on telling their friends about your company, but those friends need to know how to respond to their friend’s positive talk. Provide direction by giving your customers tools to refer their friends.

By following these three steps, a company will do more than get new customers. Studies show that customers who refer their friends to a particular company increase their loyalty to the company. So what is stopping you? Get reading and then get to work empowering your customers.

The Marketers Guide to Pinterest – Infographic

Pinterest, the darling digital pin board that’s turned the social media world upside down, is now a top traffic driverfor brands. That’s a good sign marketers should get their butts up to speed on the latest pinning tips and tricks.

Startup Lessons From 17 Hard-Hitting Quotes In “Moneyball”

I just got done watching the movie “Moneyball” for the second time. The first time I watched it was last night. It’s the only time I’ve watched the same movie twice in two days. It’s not just because it was a great movie (it was), but because I felt I missed so much the first time, that I had to watch it a second. If you haven’t seen the movie yet, you should stop reading this article and go watch it. If you get distracted and never make it back to this article, I forgive you.

5 Social Media Marketing Trends: New Research
(SocialMedia Examiner )

Are you being asked to prove the value of social media for your business? Do you struggle to accurately measure the return on investment (ROI) of your social media marketing? You’re not alone. Several new research studies reveal that marketing managers are under increased pressure to show measurable results from their social media efforts. But these same managers indicate that measuring the returns is one of their top two challenges for 2012. See how your experience compares to others in the industry.

Make Your Business Stand Out From the Crowd
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If you want more business, you have to find a way to stand out. From website design to SEO and pay-per-click to marketing strategy, let Webmix Marketing help your business stand out from the crowd. 

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Is Your Site Searchable?

Your website can be your most powerful tool to secure leads and win customers or clients. With a good website, a small company can compete with its larger competitors in a way that was never before possible. The key to small business success through a company’s website is to make ones website searchable. A searchable website is one that brings in new prospects and finds past customers or clients.

Below are four ways to ensure that your website is truly searchable.

1. In-site Links
Link the different pages of your website to each other. This gives Google a better understanding of how your website ought to interact, and it builds your site’s credibility. Plus, linking the pages of your site make your customer’s online experience much more enjoyable. Put a link on your homepage to your ‘about,’ ‘contact,’ and ‘services’ pages. Make sure that all of your pages link easily back to your homepage.

2. External Links
It is a general truism that the more websites that link to your company’s website, the higher will be your search engine rank. You can increase the number of links to your website in a few different ways. First, put links on your site to other websites. This gives other web managers a heads up that you are willing to send your visitors to sites that you endorse. Second, share new content on your website. When your website has current and value additive content, you are likely to find other sites interested in sending their visitors to you. Finally, consider guest blogging. Guest blogging gives you the dual benefits of building your reputation as an expert in your industry and creating an external link to your website.

3. Develop New Content
Whether your content is video, text, or images, keep your website current. New content keeps your website fresh and indicates to Google that you are a relevant site. Use this new content to sharpen your understanding of your industry and to build up a following of anxious learners.

4. Name Your Images
The images on your website are more powerful than you might have thought. Search engines use these images to direct traffic to reliable sites. The best example of this is Googel’s large image search. Give each image on your website file a name that corresponds to the picture. For example, if you own a pest management company, and you put a photo of a huge spider on your site, give the image a title like ‘giant hairy brown recluse.’ If you do not title each image file, your images will carry names like ‘img_2983,’ which is not at all applicable to your business.

How to Optimize Your Google Plus Page
(The SEM Blog)

With Google’s recent Search Plus Your World update, it is now more important than ever to have a highly optimized Google+ page. Since Google now shows social results mixed in with organic results, your Google+ page is extremely crucial in helping you appear in Google.

Google exec hints of Android 5.0 release this fall

Google isn’t offering much information about the forthcoming Android 5.0, even though it has been rumored that the new version of the operating system will be available on a smartphone by early summer.

5 free social media marketing tools save time
(The Miami Herald)

Why aren’t more small businesses engaging in social media? According to a recent survey, they don’t think it’s valuable to what they do and they don’t have the time. While relying on word-of-mouth and advertising works for some small businesses, others have found great success and increased revenue from incorporating social media into their marketing mix.

Make Your Business Stand Out From the Crowd
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If you want more business, you have to find a way to stand out. From website design to SEO and pay-per-click to marketing strategy, let Webmix Marketing help your business stand out from the crowd. 

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Stay in Touch

What is your most powerful resource? Is it your money? Is it your awesome logo or trademark? No. It is your contacts. A powerful network has the power to make or break any business effort.

Effective networks are based around the concept of consistent contact, or ‘staying in touch.’ While it may be easy to build a LinkedIn account with 500 contacts or collect 1,000 business cards in your Rolodex, these relationships are meaningless unless they are nurtured. Foster your relationships by following six simple steps.

Stay in Touch with Your Contacts

  1. Follow up immediately with your new contacts. This shows your contact that you value them as a resource. You can follow up by sending a quick email or making a quick phone call. Thank the individual for the opportunity to meet and re-confirm any follow-ups that had been established.
  2. Don’t be in constant sales mode. One of the reasons why most of us hate buying cars is because from the moment we step onto the lot, we are subjected to a high-pressure pitch. Instead, look for ways to serve and build a relationship. By focusing on building a relationship, you will become a trusted advisor and friend versus a sales guy whom everyone puts their defenses on. Similarly, contacts that have depended on you in one way or another will generally be more than happy to return the favor when you need assistance.
  3. Use a CRM tool to keep track of birthdays and other important dates. Nothing says genuine care and friendship like a birthday card. Yes, even 50 something year old hardened business professionals have a tender spot for their own birthday. For your close contacts, consider a congratulatory phone call after big conferences, speaking engagements, anniversaries, or job changes.
  4. Ask questions. People like to feel appreciated, and your contacts are no different. If you are struggling with a particular decision, reach out to members of your network. You may be surprised that they will have ready references for excellent solutions if you are looking for accounting, law, or other professional advice. Asking questions will also keep the conversation with your network fresh.
  5. Use LinkedIn. LinkedIn is a powerful tool that has the power to put your entire network in place. Use LinkedIn to recommend contacts with whom you have had a positive experience. These recommendations will build you up in the eyes of that contact.
  6. Consider sending out a consistent email newsletter to your contacts. This is a great way to brand yourself as an expert in a particular niche. Download your hundreds of LinkedIn contacts and put them all on your email subscription. I recommend signing up with Mailchimp, a fantastic easy-to-use email service.

Whitney Houston: Her Life In Pictures
(British Vogue)

Look back at the amazing career of Whitney Houston.

Eight Apps to Make You More Productive
(Harvard Business Review)

HBR polled some of our most productive and technology-savvy bloggers to ask what technological tools they use to stay on track. This slideshow presents their insights on the apps, websites, and habits that make them so efficient.

Google Shows You Medical Conditions that Match Your Symptoms

If you’ve ever had a really bad headache or back problem, you might have surfed over to WebMD to see if you can find possible medical issues related to your symptoms. Googling symptoms tends to return a bunch of Yahoo! Answer pages and some WebMD landing pages, so Google realized that it had to update its health-related searches and it has.

Make Your Business Stand Out From the Crowd
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The Ochocinco Opportunity

Do you feel overwhelmed? Are you exhausted from running around telling your employees how to do their jobs? Managing the day-to-day operations of a company is exhausting. In fact, it can be so exhausting that many managers lose some of their best performers in all of the hustle.

Take the New England Patriots and their ‘should have been’ superstar Chad Ochocinco as an example. Ochocinco was on top of his game for eleven years with the Cincinnati Bengal’s, enjoying weekly appearances on ESPN’s highlight reels. With the New England Patriots, Ochocinco has ridden the bench throughout most of this season. Even an appearance in the Super Bowl was not enough to prompt any heroics or unbelievable highlights for Ochocinco. This is unusual for the 6’1” 192 pound six time pro bowler. When asked by a reporter why he had not been able to make an impact during the season, Chad Ochocinco pointed to his inability to grasp his team’s playbook.

At the start of the day, many managers look at their schedule and feel like they are being asked to swallow an elephant. They have their eyes on so many projects that they lose focus. Managers often end up not acting at all or running around like they have lost their head. All the while, these managers are not taking time to train and incentivize their top talent. What, then, do you do when you realize that you have to eat an elephant? You take one bite at a time.

Step 1
Identify your top performers. If some are sitting on the sideline, learn why. Like the New England Patriots, a big portion of your budget is spent retaining key individuals in your company. Do not waste your money! Give these players the resources that they need to help you take your company to the next level. If you do not make a change now, then you run the risk of losing your top performers to your competitors.

Step 2
Make use of your off-season. Most industries, like the NFL, have an off-season. Just because you may not be doing a lot of business does not mean that you should not be busy. Use your off-season to catch up on in-house issues, document company processes, build up a company playbook, and train your employees in the company’s best practices. No doubt some of your competitors already take advantage of the off-season to get an edge on the industry. If you do not make use of this time, you will get passed up by companies that do.

Step 3
Work. It can be hard to get up and get things done. This is not because you are lazy, but rather is a result of the following:

  • Fear of the unknown
  • Lack of a structured schedule
  • Lack of accountability

Spend time with successful individuals who have accomplished goals similar to the ones that you are trying to reach. This will not only teach you how to confront certain challenges, it will also show you that you can succeed. Write out your daily schedule. Once you have made this a habit, start writing out weekly, monthly, and bi-annual schedules. Finally, set specific goals and work with others in your company to follow up on those goals. By getting up and getting things done, you can feel accomplished and successful at the end of every day. Work leads to success, and when your top performers see you putting in more than your share of sweat, they will emulate you.

Once again, point out your top talent. Give these individuals whatever tools they need to succeed and contribute to your organization. Your company’s down time is not down time at all. It is a valuable training opportunity for you and all of your employees. Overcome whatever obstacles are blocking you from giving 100% on the job, and use your efforts to raise the expectations of your entire company.

Super Bowl 2012 Commercials

There are two kinds of Super Bowl fans: those who watch for the football and those who watch for the advertisements. For those who prefer the sport, there were a bunch of great plays in Sunday’s game you may want to watch again online — Ahmad Bradshaw’s accidental touchdown comes to mind. For those who prefer the ads, we have just what you were looking for: All the ads from the 2012 game, together in one place.

5 Reasons to Use the Phone Instead of E-Mail
(Startup nation)

If you are an SEO copywriter, love technology, or just don’t like dealing with people, you may be using e-mail too much and missing out on some important opportunities and communications. If you haven’t picked up the phone in some time, here are…

Social media harder to resist than alcohol and cigarettes

A team from Chicago University’s Booth Business School conducted an experiment using BlackBerry devices to test the will power of 205 people between the ages of 18 and 85 in the German city of Wurtzburg.

Make Your Business Stand Out From the Crowd
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Mitt Romney, Newt Gingrich, and Facebook

GOP candidates Mitt Romney and Newt Gingrich just finished up a hard fought battle in Florida last night, and it looks like Mitt Romney took the state. The 2012 GOP Primaries have been particularly tech-savvy, with candidates asking volunteers to set-up web sites, update Facebook and Twitter statuses, and acquire friends and followers on multiple social networks. We have seen harsh tweets against Romney from Newt Gingrich and very direct statements condemning Gingrich from Mitt Romney. The 2012 GOP Primaries are giving us a preview of modern elections in a post-social media era. The 2012 primaries also provide a few key concepts to building and leveraging a social media following.

In the 2012 Primaries, Facebook is Mitt Romney’s game. Boasting his love for Indiana Jones, Sienfeld, Roy Orbison, and Ender’s Game, Romney has built a 1.4 million person Facebook following that is passionate about a Mitt Romney presidential election.

Effective Facebook pages are interactive. They do not just spew facts like a fountain; rather they involve fans with questions, polls, and photos. Your company’s Facebook page ought to include branding that is consistent with your website and any customer-facing company materials. Most importantly, issue calls to action through Facebook. If the only purpose for your company’s social media presence is to get followers, then you are going to fail. Facebook is a means and it is not an end, so learn to convert your Facebook presence into leads and sales.

With 1.4 million followers, Newt Gingrich rules the Twitter war with constant updates and by connecting with powerful Twitter influencers.

You can build a powerful Twitter presence by providing consistent quality content. Successful tweeters understand that they win by sharing great ideas, quotes, posts, and deals daily. One of the biggest traps Twitter users fall into is burning out in the first few weeks on Twitter. You do not have to be involved in every conversation in every industry. Sustain your Twitter presence over the long term by sticking with daily niche interactions. Like Newt Gingrich, you can use other Twitter power players to get your name out there. Develop relationships with important Twitter users in your industry, and then tap into their network.

This all begs the question, according to the social media data, who is going to win? Will the candidate with the most Facebook followers walk out with the nomination? Is Twitter going to decide the race?

This leads to my final point about social media’s impact on your company. While networks like Facebook and Twitter are important and powerful tools, they are nothing more than tools. You cannot depend on thousands of Twitter followers to lead you to business success; you have to make your social media following work for you. The winning company is not the one with the most followers, but it is the one with the most business. Voters, and not the social media, will decide the winning GOP candidate. Likewise, actual sales and profits will decide your company’s success, not your popularity on Facebook.

The 4 Different Ways To Retweet Someone, Which One Is Best For You?

What is the best way to retweet someone? There are a ton of different ways people are doing retweets these days. What is the best way to go about it? What are the advantages of doing a Twitter native retweet? What are the disadvantages of doing an “RT” retweet? How do you retweet in the first place?

The iPad created a 16% gain for PCs in Q4 and made Apple world’s #1 vendor

Apple has managed to garner 17% of the overall PC market due to its record sales of iPads and Macs in Q4 2011, reports Canalys. The 15 million iPads and 5 million Macs sold worldwide during the quarter has made Apple the number one vendor of personal computers.

How to Take Advantage of The Latest Facebook Updates

If you want to succeed with using Facebook, you need to evolve along with it and learn how to manage it better. If you can use it better you will be able to take advantage of these changes and promote yourself better with it. These updates are added to make Facebook better and more convenient for its users.

Make Your Business Stand Out From the Crowd
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How the Internet is Killing SOPA

On October 26th 2011, Republican representative from Texas’ 21st congressional district introduced the SOPA, the Stop Online Piracy Act. The acts intent was to protect intellectual property, particularly from foreign websites that did not follow US copyright laws. Opponents saw SOPA as a breach of the 1st amendment and a significant threat to the neutrality of the Internet. On January 18th 2012, Wikipedia, Reddit and several other networks blacked out in protest of the proposed act. Over 160 million Internet users saw Wikipedia’s blackout protest that day, and Google collected over 7 million petition signatures that were sent to local representatives. Finally, on the 20th of January 2012, Congress effectively shelved SOPA.

Clearly online networks are powerful. Leveraging your Internet network gives you the freedom to accomplish the impossible, as the opponents of SOPA learned this January. You can also leverage your online network. All it takes is a little reaching out. The most powerful resource to manage and grow your Internet network is LinkedIn.

Get on LinkedIn
If you have not already created a profile on LinkedIn, you can get started now. All you need is an email address. Having an established LinkedIn profile gives you credibility and is a convenient way for you to keep track of the people that you meet at conferences or with clients.

Get Connected
When you are logged in to LinkedIn, you will see a button in the top right corner that says “Add Connections.”    Get Connections

Follow LinkedIn’s instructions to add your email contacts on LinkedIn.
Add Emails on LinkedIn

LinkedIn will allow you to go through your contacts and choose those that you would like to add. Most LinkedIn users are hesitant to connect with those individuals that most intimidate them. This is a mistake, because these are generally the same individuals that are the most valuable to have in ones network. If you want to connect with someone, and you are worried that person may not remember you, include a personal note of introduction.

Get Active
Find popular LinkedIn groups that match your industry. This is easy to do by searching for terms or associations in your industry in the Groups search bar. Join relevant groups and then get active. Answer user questions. Pose any questions that come to your mind. The more involved you are with other group members, the more relationships you will build. Once you have begun to build a LinkedIn network, share content that solidifies your place as leader in your industry. You can do this by sharing blog posts, starting your own LinkedIn group, or by giving advice and sharing information with key connections.

Some people mock LinkedIn as a time wasting Facebook for business professionals. The reality, however, is that LinkedIn is a powerful tool that can augment, if not replace, your out-of-date Rolodex. Invest time into your online network by sharing your expertise, and you will find a community willing and able to help you move forward in your career and company goals.

The 7 Don’ts of Mobile Marketing

The explosive growth of smartphones and tablets has changed the face of marketing for good. Though mobile marketing was considered as experimental few years back, it’s now the mainstream channel of marketing for businesses of all sizes from SMBs to large multinational enterprises. The benefits of mobile marketing are obvious – instantaneous reach, borderless communication and mass coverage.

This Virgin America jet has a name inspired by Steve Jobs
(The Next Web)

Steve Jobs has left an impression on all of us since he stepped down as CEO at Apple, and then passed away last year. So much so, that MacRumors is reportingthat Virgin America has given a name to one of its jets that is inspired by Jobs.

Managing Interruptions – Tech Tools to Help You Regain Control of Your Time
(MOMeo Magazine)

Don’t you just hate it when you start the day with the best intentions only to realize at 5 o’clock that you got nothing on your list done thanks to countless interruptions?

Make Your Business Stand Out From the Crowd
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North Korea’s lesson for American Business

North Korea is infamous for its poverty, military, and its ‘dear leader’ leader Kim Jong Il. Reports state that 60% of North Korea’s children suffer from malnutrition (wanttoknowit), and many people do not even know that man has walked on the moon (trafficgirls). North Korea, a country surrounded by thriving Asian economies, has isolated itself from the outside world and, as a result, now depends on foreign subsidies to sustain its people.

Many organizations suffer from NKIS, or North Korean Isolation Syndrome. Its effects are tragic, dangerous, and dramatic. Netflix had a scary run-in with NKIS when it announced dramatic price changes back in 2011. BP chose to ignore public opinion for quite some time after the Gulf of Mexico oil spill. NKIS is an easy trap to fall into, but fortunately there is a 3-step process of avoidance.

Measure Results and Make Changes
North Korea’s policies are failing North Korea. But is North Korea changing? No. Many companies approach decisions with a shotgun approach. They cover every base and pursue many solutions for one or two simple problems. One CEO recently told me “Everyone told me I should be on Facebook, so I got on Facebook.” Rather than making your organization a jack-of-all-trades, use the rifle approach. Set a clear, measurable purpose for every company endeavor. Then measure the results. If an effort’s ROI is lacking, then make changes. Do not settle for less than positive returns.

Find and Act on Public Feedback
The DPRK has closed its borders and its mind to the outside world. It refuses to hear criticism, advice, or even angry threats of longtime allies. Some companies do the same thing. Get your company on local listings so that you can see what your customers want to say about you. Visit Google Places, Yahoo Local, and Bing Local to set up these accounts. Add a ‘feedback’ section to your company website so that visitors can tell you about their experiences with your company. Next, listen to the feedback. Some reviews are hostile and maybe even malevolently inaccurate, so scan reviews for nuggets of truth. Finally, act on feedback. Respectfully and humbly respond to negative comments, and then act on them. Make changes in your company to get more in-line with your customers’ wishes.

Follow Your Industry
A lot of countries have succeeded. In fact, the standard of living in almost all countries has risen significantly in the last 20 years. North Korea could have taken a lesson from others in its ‘industry’ and grown its own standard of living. But no, the powerful People’s Republic decided to ignore its industry and go-it alone. Companies that last pay close attention to their industry. Find industry conferences, publications, and expos and get involved within your industry. Learn what other companies are doing and adopt the best practices. Network within this industry to get leads, share your expertise, and stay on top of industry trends.

NKIS is growing, but it can be stopped. Companies that have followed these three steps have found unprecedented growth and a clarified vision. If you or someone you love is suffering from North Korean Isolation Syndrome, please encourage them to get help, and share with them these three steps.

Five Reasons Why You Should Blog

Blogging allows you to position yourself as an expert. People tend to trust written information just because it is printed/published. Don’t believe me? Think of all the emails that people forward to you that should have been checked at first.

INFOGRAPHIC: The Top Paying Tech Jobs Filled By Veterans

(Business Insider)

The number of unemployed veterans is outpacing the civilian rate, so it’s refreshing to see that those vets finding some tech jobs are getting paid reasonably well. released this infographic highlighting salary, vet-friendly employers, and new tax credits meant to help get veterans hired.

Top 10 Marketing Trends of 2012

Like most businesses, you will probably have your marketing plan for 2012 already in place. But have you built your plan so that you’re ready to respond to the latest market trends?

Make Your Business Stand Out From the Crowd
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If you want more business, you have to find a way to stand out. From website design to SEO and pay-per-click to marketing strategy, let Webmix Marketing help your business stand out from the crowd. 

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The Tim Tebow Effect

The New England Patriots pulled no punches in its obliteration of Tim Tebow’s Denver Broncos. A clearly superior team and quarterback were more than sufficient to advance past the Broncos, one step closer to the Super Bowl. Of course, it was something of a miracle that the Denver Broncos were even in the playoffs. How is it that a team destined to mediocrity could grab the NFL spotlight and shine as a Super Bowl contender?

Fans give credit to a certain talisman quarterback by the name of Tim Tebow. Others cite a powerful defense that could hold up under pressure. But there is another, more powerful factor underlying the Denver Broncos’ surprise winning streak … unity. Team unity is built on three pillars; a common goal, shared responsibility, and a fiery leader. All groups, from pest management companies to marketing agencies to football teams, can stand out from the crowd by building on these pillars.

Common Goal

Many teams do not work together towards a common goal. When individuals work towards advancing their own goals without a team perspective, they end up working against each other. Consider the potential of people like LeBron James, Randy Moss, and Keyshawn Johnson to see how detrimental selfish distractions can be to a team’s success.

Build unity in your company by aligning everyone around a common goal. Zappos does an excellent job at this by ensuring that every member of the Zappos team understands the company’s commitment to customer service. You can rouse your team by building up a common goal like customer referrals, fast work, or professionalism.

Shared Responsibility
Tim Tebow passes the ball. What is more, Tim Tebow passes the ball a lot. Great leaders learn how to trust their coworkers and to share responsibility with them. Do you continually find employees asking you mundane obvious questions? Perhaps you have micromanaged a bit too much in the past. Step back and let others on your team make critical decisions. This will build their enthusiasm for the company, and it will keep them on their toes at work. When employees know that their decisions matter, their work will improve.

A Fiery Leader
Say what you like about the brashness of the Bronco’s quarterback, but his enthusiasm is contagious. It may have been Tebow’s outspokenness that awoke his team from their 5-year losing slumber. Inspire your company by showing excitement and passion. Many leaders love their teams and they work hard every day, but then they fail to show their excitement. Let out the fierceness in you and show your team that you REALLY do want to achieve your goals.

What the merging of Google+ and Google Search means to SEO

What I’ll call the “Great Google Convergence” continued yesterday as Google announced that they would be merging their Google+ (G+) data into personalized search results.
On the surface, this appears to be a desperate play by Google to make sure its social networking experiment, G+, gains more traction. However, I don’t think Google is desperate at all—and this isn’t just about their social network. Google knows exactly what they’re doing with G+: I think they’re using it to unify their products, get people dependent on the Google Bar without even realizing it and, of course, change the way people find information in Search. And most importantly, all of this gives Google data.

What can’t be solved with money?

(A smart bear)

Some problems in business can be solved with money; many cannot.

Cadbury UK Uses Google+ for Product Launch

“Remember this moment: the first time Cadbury revealed a new product on Google+,” the brand wrote on its Google+ Page Wednesday afternoon. “The delicious new Dairy Milk Bubbly, available with milk or white bubbles [pictured], will be the first of many we hope!”

Make Your Business Stand Out From the Crowd
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If you want more business, you have to find a way to stand out. From website design to SEO and pay-per-click to marketing strategy, let Webmix Marketing help your business stand out from the crowd. 

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What is a Title Tag?

What is a title tag?
A title tag is the HTML code that tells the title of a webpage. Every page on your site has its own HTML code, and each page also has its own title. This title is important because it tells search engines like Google what a specific site is about. When you search a term on Google, the listed results are actually just an accumulation of title tags. For example:
Title Tags

When it comes to optimizing your website for search engines like Google and Yahoo, there are two important things to remember.

First, give every page on your website a unique title tag.  If you do not, your page will default to whatever was your page’s file name.  Forgetting to title a page leaves it with a title tag like ‘untitled’ or ‘index,’ which are completely worthless to search engines like Google and Yahoo.  Be sure to give each page a unique title tag.  It is okay if the title tags on your site do not match.  In fact, if you give every page the same title tag, you are creating pages that have no chance of standing out on the web.

Second, think about what your target market is searching online.  If you are a local CPA, consider including the city or state name in your title (eg. “Johnson Brothers: Cincinnati’s Best CPA Firm”).  Some fantastic sites absolutely botch their title tag by being too broad.  A dentist office that gives its homepage the title tag ‘Dentistry’ is not using the title tag to its full potential.  Be willing to use your company’s name in the title tag.

Remember, be unique and be specific.  A title tags is one of the most powerful ways to raise your company’s Google rank, and it also happens to be one of the easiest.

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The Geek and His Girl

ROI is a powerful equation that can benefit every aspect of business and life. All decisions, from whether or not to take on a new client to when to launch a new campaign to if one should break up with his or her boyfriend/girlfriend, ought to be made based on the principal of achieving a positive ROI.

What is ROI?

ROI stands for return on investment, a simple formula and concept that measures the worth, or worthlessness, of an investment.

ROI’s formula is below:

Return on Investment Equation

Sinking your time or money into an investment with a bad ROI is like the quiet geek who is madly in love with the out-of-reach cheerleader. He pours money, time, and effort down the drain trying to get this girl of his dreams. At the end of the day, the girl will still go out with the star quarterback and the geek will have wasted his resources.

It is important to pursue business decisions that you believe will lead to a positive ROI. Take for example, one manager’s recent decision to invest in a new marketing campaign. The manager knew that the campaign would cost just over just over $15,000, and he hoped to sell an additional $10,000 in services because of the campaign. A wise manager would calculate his expected ROI on this campaign before giving the expenditure a green light.

ROI = (10,000 – 15,000) / 15,000

This campaign would result in a -.33 ROI, meaning that this manager was about to lose 33 cents for every dollar he spent. Imagine the dismal situation that would have occurred if the manager had not checked his ROI first, but had just launched the campaign because it felt right.

Like goals, it is important to measure a project’s ROI before and after its completion. An ROI calculation after a project has been completed is an effective measure of the success or failure of the project. Assess all of your projects based on its ROI. This will help you to determine if you will repeat the project, and if you do repeat it, how you will change it to optimize your ROI.

Focus on ROI. A project may seem like a great idea, but when looked at more closely, it may not be able to produce enough revenue to pay for itself. Rather than going with your gut in all of your business decisions, look at the probably ROI and decide accordingly. Finally, measure everything. It is hard to know if a decision was profitable if you do not measure the results.

SURVEY: 49% of LinkedIn Users Have Household Income Over $100K
(Social Times)

The recent 2012 Consumer Electronics Report announced the results of a user survey last month, and found some interesting statistics about LinkedIn users. Just about half (49%) have household incomes over $100,000, and LinkedIn users are more likely than the general population to own tablets and smartphones. Read on for more.

Optimizing Images for SEO Success

(Dialing 8)

Adding images to your blog post is one of the easiest and most effective thing you can do to grab hold of your reader’s attention. After all, a picture is worth a thousand words. Not only do they help emphasize the points you want to make in your writing, they make your post more memorable, breaking up the text for easier reading and can give you a bit of on-page SEO if used correctly.

CES 2012: New technologies unleashed at show

Waterproof smartphone coatings, diet-aiding armbands and a social network that warns drivers of the latest police speed-traps were all on show.

Make Your Business Stand Out From the Crowd
(Learn More)

If you want more business, you have to find a way to stand out. From website design to SEO and pay-per-click to marketing strategy, let Webmix Marketing help your business stand out from the crowd. 

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