Don’t Get Caught by Surprise

What happens when you do not know your audience? When you are speaking to the wrong customer, you are likely to get caught by surprise and taken for a ride … like this guy. Man Flipped by Car What is … Continue reading

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Twilight, Hipsters, and Going Local

The last couple of years have embraced many interesting and unique trends. From pastel overcoats, plaid shirts and fake glasses to Vampire movies to businesses going local, the last few years have been a buzz of trends. Some of these … Continue reading

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I Had a Party But Nobody Came

Why it MattersThe 21st Century might someday be known as the age of social networks. From Facebook’s launch in 2004 to Pinterest’s closed beta arrival in 2010, social networks have changed the way the world works. With so many social … Continue reading

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The Dark Side of Sales

Does sales leave a bad taste in your mouth? Overly aggressive salesmen, cheap as-seen-on-tv infomercials, and secretive multi-level-marketing companies have given sales an undeserved image as gimmicky, dishonest and pushy. The reality is that sales is the greatest tool producers … Continue reading

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Timid Salesmen Have Skinny Kids

The other day I was watching a class of sales students compete in a sales competition. The students were sharp, polished, and well prepared. They were quick to demonstrate the effectiveness and value of the products that they were pitching. … Continue reading

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Increase Your Speed

This week in the chilly snow covered mountains of northern Norway, a Norwegian tow truck driver, Arnt Ove Brattbakk, was trying to tow a semi away from a 200-foot cliff. As this tow truck moved forward, the semi suddenly jackknifed … Continue reading

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The E-mail Newsletter Blank Canvas Dilemma

Five months ago I wrote an article about how to implement an effective e-mail newsletter campaign. In that article I stated that the most important aspect of an e-mail newsletter is the e-mail’s subject line. This is true. There are, … Continue reading

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Should I Use Pinterest?

Pinterest is the Internet’s latest and greatest social network. You may be wondering what more a social network could offer after the likes of Facebook, Twitter, Google+, FourSquare, and LinkedIn. Pinterest, it appears, is making its mark as the social … Continue reading

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Three Levers to Move the World

There are many measures business owners use to judge the state of their company, including the number of employees, the number of visits to the company website, and the number of leads sitting in the pipeline. The most important measure, … Continue reading

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Finding Your Niche on Miami Beach

Niche: a) A situation or activity specially suited to a person’s interests, abilities, or nature b) A special area of demand for a product or service. Going out of Business Sign: a) The sign a company without a niche is … Continue reading

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